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    AI In Consumer Behavior – alle Bücher

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    Cecilia Grieco
    Consumer Behavior in the Sharing Economy

    The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive vi…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 109,51

    Alexander Pfaff,
    Augmented Reality and Consumer Behavior in E-Commerce

    Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 49,99

    Ian Murrin, Rajesh Jethwa
    Transform!

    Learn what separates success from failure in technology-led transformation initiatives*Transform!*explores the stark reality that only a small fraction of companies achieve their technology-led transforma…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 24,92

    Yaniv Navot
    Marketing in the AI Era

    Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly n…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 28,41

    Tom Guarriello,
    The Meaning of Branded Objects

    Explore the psychological principles behind why people form emotional attachments to branded products. In The Meaning of Branded Objects , psychologist, professor, and branding expert Dr. Tom Guarriello r…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 23,92

    Luxury and the Senses

    This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the lens of fashion, consumption, and new technology.

    lieferbar ab 11.12.2025.
    Buch
    Aktueller Preis: EUR 147,13
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