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Cecilia Grieco

Consumer Behavior in the Sharing Economy

The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive vi…

lieferbar innerhalb 2-3 Wochen

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EUR 109,51* Aktueller Preis: EUR 109,51

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Alexander Pfaff,

Augmented Reality and Consumer Behavior in E-Commerce

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

lieferbar innerhalb 2-3 Wochen

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EUR 49,99* Aktueller Preis: EUR 49,99

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Ian Murrin, Rajesh Jethwa

Transform!

PRAISE FOR TRANSFORM!'Transform! is an inspiring guide for leaders who want to drive meaningful transformation. Transform! gets to the heart of what truly matters when it comes to leading change: clarity …

lieferbar ab 6.11.2025.

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EUR 26,58* Aktueller Preis: EUR 26,58

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Luxury and the Senses

This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the lens of fashion, consumption, and new technology.

lieferbar ab 11.12.2025.

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EUR 145,86* Aktueller Preis: EUR 145,86

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Tom Guarriello,

The Meaning of Branded Objects

Explore the psychological principles behind why people form emotional attachments to branded products. In The Meaning of Branded Objects , psychologist, professor, and branding expert Dr. Tom Guarriello r…

lieferbar ab 14.10.2025.

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EUR 23,42* Aktueller Preis: EUR 23,42

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